SEO
“Search Engine Optimization”
SEO, or Search Engine Optimization, is the process of improving your website’s quality and content to rank higher in unpaid search engine results, driving more organic traffic. By making your site more visible for relevant search queries, SEO helps users find your business when they’re looking for your products or services, ultimately increasing brand awareness and potential conversions
SEO Focus Points
Strategy & Analytics
- Traffic Analystics Tool Setup
- Keyword Research
- SEO SMART Goals
- ROAS (SEM)
- AI Utilization
- Identify Search Intent
Technical SEO
- Link Building (I.E.B)
- Schema Markup
- Sitemaps
- Crawl, Index and Ranking
- Mobile Responsiveness
- Redirects (if needed)
Optimizing
Knowledge
Our main focus is educating our clients on the fundamentals of Search Engine Optimization, so that they can understand the processes needed for improvement. From there, we provide expert analysis and reporting to identify key areas for optimization.
Strategy
We develop strategies that will feed into the SEO process and boost your SERP rankings. Leading to increased website and/or social media traffic, brand awareness and potential leads/sales.
Execution
SEO has been the core fundamental for any form of online content. By working with search engine best practices and knowing how to rank, your business or brand can place centre-stage inside the largest network of marketing opportunities.
What is SEM?
SEM, or Search Engine Marketing, is a digital marketing strategy that uses paid advertising to increase a website’s visibility in search engine results pages (SERPs)
The difference?
SEM focusses on paid advertisement, whereas SEO’s results are gained through organic search, without the need for payment. As the ad space online gets more and more competitive and crowded, it is sometimes necessary to drive campaigns with SEM to gain an advantage in the SERPs.
